Theory Theory

以“Urban Uniform”为概念，制作具有现代感的必备服饰单品，通过优质的原材料与绝妙的轮廓，营造出洗练的穿着风格。

面积90平方米的复合式店铺是日本最大的门店，同时展示女装与男装。店内气氛令人联想到纽约上城的高级住宅区，具有现代感而舒适。

Theory creates “must” items for the wardrobe in a contemporary way based on the concept of the Urban Uniform, proposing sophisticated attire created from premium materials and featuring superb cuts.

The 90-square-meter floor space is the brand’s largest location in Japan, a composite store offering both men’s and women’s items. The store interior has been designed as a relaxed, modern space that evokes the luxury apartments of uptown Manhattan.