Spring《交情》 Early Spring: Gumminication
Show Window
现代,从智能手机中通过每个人的关心来接触信息,即使是同时代的兴趣和想法也变得多样化。
但是,真实的交流需要一些接触点。
作为轻松愉快的对话和产生共鸣的契机,现在软糖在年轻一代中很受欢迎,一起吃软糖、交换软糖而产生的交流被称为“格米交流”。
软糖五颜六色,有透明感,最重要的是,有着软绵绵绵的,有着其他食物所没有的不可思议的口感。
充满了“玩的时候”的想法,可以做成什么形状的软糖,因为能直观地共享那个有趣之处,所以有着作为交流工具的魅力和可能性吧。
在通过食物不断创造交流的艺术窗口中,从“软糖和软糖所具有的弹性”中灵感,象征着年轻一代积极的文化,可以说是表现个性的创意对象的滑板和运动鞋为主题,让人直觉“玩的时候”,表现出色彩鲜艳、充满跃动感、明亮快乐的空间。
艺术总监佐藤宁子
We live in an age of heterogeneity. With smartphones funneling the world to us in ways tailored to personal preoccupations, our interests and ways of thinking are diversifying, even among people of the same generation.
Real communication, however, requires points of contact.
We need therefore things that help conversation flow and create a sense of fellowship, which is why gummy candy has become popular among young people, as it does just this. Enjoying gummies together and sharing them—socializing in this way has been dubbed gumminication.
Gummies are colorful, translucent, and above all, wonderfully squishy, with a jiggly texture not found in any other food.
Gummy candy can also be formed into practically any shape—all it takes is a touch of whimsical creativity. People instinctively see the fun in this, which is perhaps why this candy has such appeal and potential as a tool for communication.
For this season, our art windows, which continue to pursue communication through food, draw inspiration from gummy candy and their elasticity. Symbolizing the active culture of the younger generation, they present gummy collages featuring a skateboard and a sneaker, which themselves express individuality. The result is a bright, fun, colorful and dynamic space with a sense of whimsy that is immediately palpable.
Yasuko Sato, Art Director
楼层: B2F
举办场所: 展窗
Period: 2023.04.06- 2023.06.15
结束了
2023.04.06 UP