体育&生活方式品牌【PGG】发售与【Cul de Sac-JAPON】合作商品 Sports & lifestyle brand "PGG" announces collaboration with "Cul de Sac-JAPON"
PGG
Fashion
同时拥有必要的功能性和设计性,展开可以毫无压力地度过的衣服的【PGG】,发表了与活用青森丝柏特性的产品的品牌【Cul de Sac-JAPON】的新合作商品。
合作背景
PGG选择Cul de Sac-JAPON的理由是,对使用青森丝柏的产品品牌Cul de Sac-JAPON有着深刻的共鸣和魅力。被丝柏丰富的香味所吸引,并且从Cul de Sac-JAPON所拥有的概念和产品的共鸣中,实现了这个搭配。由于现在的气候变化,很多人都在考虑自然环境和森林的情况下,Cul de Sac-JAPON进行可持续产品开发的姿态所吸引。
丝柏是很久以前就被用作神社佛阁的基础,对日本人来说很熟悉的针叶树。特别是在青森生活着很多,为了开发使用丝柏的产品,Cul de Sac-JAPON诞生了。
Cul de Sac-JAPON以“一直使用”为前提,充分利用丝柏的各种部位。在那里,不是部分的,而是全部活用,有想支援参与山的人们这样的背景。除了丝柏所具有的抗菌效果和其他各种各样的特性之外,丝柏的存在本身就是丝柏的存在。
与原创线“菲利巴”的邂逅
关注聚酯拥有的可能性,制作服装的PGGG。在轻量、易动、耐久性的同时灵活应对各种设计的素材的魅力的同时,经常追求新的东西。
知道Cul de Sac-JAPON开发的防臭和抗菌效果数值化的原创线“菲利巴”的存在后,PGGG想生产出接近肌肤的商品。
结果,PGxCul de Sac-JAPON的合成纤维,这次的新产品完成了。无机质且有规律的聚酯,加上有机的人造素感情丰富的质感,诞生了使用具有全新价值的聚酯的衣服。
Filhiba tee¥17,600(In tax)
Filhiba hooded pullover¥35,200(In tax)
POP UP SHOP的举办
PG GINZA SIX为纪念合作商品的发售,将举办期间限定的POP UP SHOP。
2024年4月18日(星期四)~5月6日(星期一・祝日)期间除了展示Cul de Sac-JAPON的商品和丝柏之外,还将向购买PGGG商品的顾客赠送PGG和Cul de Sac-JAPON的原创化妆包中的丝柏芯片。
※小说数量有限。请事先谅解。
A whole new value of polyester, incorporating “Aomori HIBA”, has been born.
The sentiment behind the collaboration with Cul de Sac-JAPON
PGG’s choice of Cul de Sac-JAPON stems from a deep sense of empathy and charm towards Cul de Sac-JAPON, a product brand that uses Aomori hiba. Attracted by the rich aroma of Hiba and the concept and products of Cul de Sac-JAPON, this collaboration came to fruition. Amidst the current climate change, there is much contemplation about the natural environment and forests, and Cul de Sac-JAPON’s stance on sustainable product development was captivating.
Filhiba hooded pullover \35,200(In tax)
About Aomori hiba
HIba is a familiar coniferous tree to the Japanese, having been used in the foundations of shrines and temples since ancient times. Particularly abundant in Aomori, the development of products using Hiba gave birth to Cul de Sac-JAPON. Cul de Sac-JAPON utilizes various parts of Hiba under the premise of “continuously using it,” aiming to support those involved in mountain work. In addition to the antibacterial effects and various other characteristics of Hiba, its very existence teaches us many things that cannot be expressed in words.
Encounter between the original yarn “Filhiba” and PGG
PGG, focusing on the potential of polyester, is always pursuing something new while leveraging the appeal of its material, which is lightweight, easy to move in, and durable, and flexibly adapting to various designs. Learning about the original yarn “Filhiba” developed by Cul de Sac-JAPON, which quantifies the deodorizing and antibacterial effects, PGG aimed to create products close to the skin. As a result, PGG × Cul de Sac-JAPON’s synthetic fiber was created, and a new product was completed. The inorganic and regular polyester was enriched with the organic and emotionally rich texture of rayon, giving birth to polyester clothing with entirely new value.
To commemorate the release of the collaboration products, a limited-time POP UP SHOP will be held at PGG GINZA SIX. During the period from April 18th (Thursday) to May 5th (Monday), exhibitions of Cul de Sac-JAPON’s products and Hiba will be held, and customers who purchase PGG products will receive a gift of Hiba chips in an original pouch from PGG and Cul de Sac-JAPON.