In Bichu Bingo area around Fukuyama-city （Hiroshima prefecture）and Ibara-city （Okayama prefecture）, which is said to be such an unknown jeans “sacred place” as produce 80% of the domestic denim, beyond 70 Denim related business companies gathers.
The denim quality, manufacturing and technology in there is highly sophisticated so that overseas famous brand jeans into Japanese companies asking for manufacturing and processing.
“JAPAN DENIM” is the denim collection, as it is the combination of the world class denim manufacturing skills and the famous designers in the collection makes denim collection to be said unprecedented.

This our new attempt to expand the Japanese denim as sustainable development possibilities domestically also internationally.