知道“现在”。为了忙碌的大人的精品店巡游 – GINZA SIX | GSIX | 银扎西克斯

GINZA SIX EDITORS

时尚、珠宝&手表、生活方式、美容、食品…
精通各种类型的个性丰富的编辑们,在GINZA SIX上闲逛
记述走路发现的乐趣。

东原妙子

GINZA SIX EDITORS Vol.2（Women’s Fashion）

GINZA SIX是开业以来,每月去一次的地方。工作的间隙,经过附近的话,脚就会走下去。世界顶级的眉毛自不必说,这次就聚焦在日本引以为豪的精品店上闲逛。介绍一下包括自己在内,忙碌的成年女性都能有效地找到当季时尚单品的走路方式。

登上大厅作用的2楼,首先映入眼帘的是在通风下正中央的“SIXI⇔2200;ME GINZA”。关注品牌的弹出店也在举办,这是每2~3周都会发生变化,所以无论何时去都会有新的发现。

进入里面,有使用天然树等精致的显示器。伴随着通风的解放感,心情愉快地购物。我在赛季初开始准备鞋子,这里有很多Nicholas Kirkwood和AQUAZURRA等“日本没有独一无二的商店,虽然很难找到,但是很有气势的品牌”的鞋,所以一定要检查一下。
此外,时尚以外的杂货也很丰富。餐具和手帕等,因为有理由而被审美的小饰品排列在一起,如果对礼物感到迷茫的话就去这里。

接下来是乘坐自动扶梯上去4楼就到的“l’regashique”。这是以“下一个复古复古”为主题,提出超越世代传承的普遍风格的马蒂尼克的新业态。目前只在GINZA SIX上展开,顺便去寻找让人心情舒畅的女士单品。

店内装饰着古典风格的旅行箱和海报等,零星的包和珠宝等也稀稀落落。无论是品质优良的原创单品,还是选择的衣服、小物件、复古的单品,都是以“l’uge martinique”的世界观来统一的,所以无论如何搭配店内摆放的商品都很合适。

接着前往同一楼层的“BEAMS HOUSE”。在BEAMS众多的唱片公司中,提出成人品格风格的商店“BEAMS HOUSE”。第一家Wimens专卖店就是GINZA SIX的店铺。

在明亮的店内,整齐的通勤服和休息日的华丽服装都很平衡,除了反映了现在心情的基础服装之外,还能很快找到不戴人穿的彩色包包和珠宝。模特亚希亲手制作的人气品牌AK+1 by EFFE BEAMS的阵容。而且,作为个人服务,接受订货会也很充实,这也是只有成人街银座才有的。

旁边的“DRESSTERIOR”的特征是,男士和威门一起展开的。这里备齐了壁橱的基本款单品,如风衣、衬衫等,硬要选择男士的衣服,想要稍微大一点穿的话,也能比较开心。我也已经换了15年以上的原创里毛风衣,但是根据当时的时代感来改变选择的尺寸。

精选的项目也包括J&M Davidson、eback、Johnston’s的披肩等,不仅仅是流行趋势,而且无时的名品。正因为和这些品牌有着长年交往,所以种类繁多,只有在“DRESSTERIOR”才能买到的其他订购模特,所以不容错过。还有,袜子等容易不知不觉买错的小物件。我每年到了这个季节,排列着很多BLEUFORET的紧身裤。

明确的目的是“买哪里什么”的目的是另一回事,但是不知道本季的流行趋势,而且忙得不能花时间去购物的人,像这样在面向大人的精品店转几家是非常有效的。比如说,刚才在《SIXIME GINZA》中看到的品牌鞋子,因为形状不同又放在了“l’regashique”里,无论看哪家店的原创作品都一定会推荐“检查”的项目。……。看着这些值得信赖的几件事的时候,就能看到当季的关键词,“现在应该买的东西”也变得清楚了。而且,连短袜和内衣的小物件都能搭配,这也是值得庆幸的。并不是胡乱地整齐量,而是只挑选适合那里衣服的衣服。这次介绍的4家店,到处都是高灵敏度、优质、个人信赖的商店,而且各自都有“GINZA SIX才有的”魅力,这也是想去的理由。对于想更有效率地入手一步的人来说,这是最适合的购物路线。

Text：Taeko Higashihara Photos：Kaori Imakiire Edit：Yuka Okada

I’ve gone to GINZA SIX about once a month since it opened. During downtimes at work, if I’m close by, I find myself heading in. You always find the world’s top fashion brands there, but this time I focused on some of the mixed-label stores that are the pride of Japan. If you’re a busy adult woman like me, you can follow this route to efficiently locate the latest in contemporary fashion.

When you ascend to the lobby-like second floor, what jumps out first is SIXIÈME GINZA located directly under the atrium. Pop-up shops from hot brands are also set up here, and they change every two to three weeks. So whenever you visit, there’s something new.

When you enter, you see elegant displays made of natural wood and other materials. Combined with the open atrium, this helps create a very pleasant shopping experience. At the beginning of a new season, I typically start with shoes. Here, you find numerous trendsetting brands like Nicholas Kirkwood and AQUAZURRA, which don’t have exclusive stores in Japan and are a little hard to find. That’s another reason to check SIXIÈME GINZA. The store also features a range of nonfashion products like dishware, handkerchiefs, and other tastefully selected small items based on a well-defined aesthetic, so it’s the perfect place to find the perfect gift.

Next, I take the escalator to the fourth floor. Right where you get off is l’heritage martinique. This boutique brings you “Next Vintage”—a new format for martinique, which proposes universal beauty passed down over generations. Right now, it’s something found only at GINZA SIX. I stop by here for elegant items to boost my spirits.

The store is decorated with suitcases, posters, and other selections with a distinctly classic charm. Here and there, you find vintage bags, jewelry, and other surprises. Distinct and distinguished original products, carefully selected clothing and accessories, vintage items, and more—it all combines to create a consistent take on the world that’s distinctively l’heritage martinique. You can’t go wrong no matter how you coordinate whatever found here.

Next, on the same floor, I head to Beams House. Among the various labels in the Beams franchise, Beams House proposes items that embody a sophistication and a grown-up style. And the store here in GINZA SIX is its first dedicated women’s store.

The bright interior offers a great balance of more conservative clothing for work and more spirited clothes for days off. It’s easy to find basic items for how you’re feeling that particular day, along with bags and jewelry from up-and-coming brands that set you apart from the crowd. There’s also a lineup of the popular brand AK+1 by EFFE BEAMS, which is associated with model Aki. The store also offers ample opportunity for special orders as a personal service, which fits right in with the premium luxury reputation of the Ginza district.

DRESSTERIOR right next door features both men’s and women’s fashions. It’s the place to go for all the basic items that populate your closet. When I’m in the mood for something oversized like a parka or shirt, it’s fun to take the leap and select a men’s item to try on and compare. There’s an original fleece-lined parka I love that I’ve bought repeatedly for over 15 years, and sometimes I choose the size based on what’s in at the time.

The store’s selection of outside brands focuses on items that aren’t just trendy but also have timeless appeal, like J&M Davidson and ebagos bags and Johnstons scarves. Its long association with these brands allows the store to offer an extensive selection. Don’t miss out on the numerous special-order models available only at DRESSTERIOR. The store also offers small items like socks that people tend to forget to buy. This time, I saw a large selection of BLEUFORET tights on display. I buy these every year around this time.

It’s different if you know exactly what you want to buy. If you don’t know the season’s trends or if you’re busy and don’t have a lot of time to spend shopping, just visiting several mixed-label stores geared to adults is a very useful approach. For example, a brand of shoes I just saw at SIXIÈME GINZA was also at l’heritage martinique in a different shape. If, for example, you see checkered items among their originals at every store, you know it’s in for this season. Then, as you’re looking at several stores you know you can trust, you’ll pick up on the key themes of the season, and your must-haves for that season dawn on you. It’s a relief to be able to coordinate everything from socks and innerwear to accessories. The stores don’t blindly offer huge volumes; they carefully select items that match the clothing in there, so it’s good to see what’s there. The four stores I’ve introduced here are all highly attuned, sophisticated places I personally trust, and their respective GINZA SIX appeal is one of the reasons I keep coming back. I think of this as the ultimate shopping route for anyone looking to efficiently shop for fashion that’s a step ahead.

Author: Taeko Higashihara Photographer: Kaori Imakiire Editor: Yuka Okada

东原妙子

时尚编辑。1977年出生于东京。庆应义塾大学毕业,就职于大型银行。25岁时在主妇友社“éf”编辑部积累经验后独立。现在以《Marisol》、《BAILA》、《25ans》为首的女性时尚杂志为中心,参与广告和商品目录的制作。除此之外,服装品牌的拜仁和合作商品的开发等,超越了编辑器的界限,在多方面活跃着。在拥有4万粉丝的Instagram(@taekohigashihara)中,便服风格也很受欢迎。

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