GINZA SIX EDITORS
可以"世界唯一的经验"的特别的钟表店在这里 A Home to Exclusive Watch Stores That Offer Experiences Available Nowhere Else
GINZA SIX EDITORS Vol.51
银座是世界，但是罕见的"钟表的市镇。"如果有ragujuarimezon以及钟表品牌的时装店的话，有收集杰作的正规的钟表店铺，也而且有古董表的名店。对钟表，没有的东西是没有的状态，但是，GINZA SIX别具风格。理由是是有在到时候"出现"愉shimu事情的唯一的一个的钟表店。被说世界从单消费转移到事情消费，但是假如是GINZA SIX的话，"东西和""事情"是两能获得利益。
那么首先专程前往的是6楼。6楼在"银座茑屋书店"熟悉，但是钟表爱好者前往那个角落。某一个"RICHARD MILLE LIFESTYLE LABORATORY，"只几千万日元等级的钟表制造的极限的钟表品牌书店里存储"理查德·碾磨机"的促进。一边说"商店"，一边钟表不销售，是发表有关在世界各地进行的理查德·碾磨机的活动以及活动的世界唯一的景点。
那么继续回到1楼，对"西铁城FLAGSHIP STORE TOKYO。"店铺按照三原位于按照交询社的原样未加改变的十字路口，不能从馆内直接连接的版面设计。但是，那家，托您的福，宽敞的商店里有安静的气氛，能舒适地受到钟表的说明的是大的优点。
用西铁城旁边的自动扶梯升入2楼在最后对"FRANCK MULLER GENEVE。"弗兰克穆勒对不那么熟悉钟表的人来说是"华丽的设计的钟表品牌"，并且对钟表爱好者来说是叫"做种种复杂的机构的实力派"的印象吧。但是，对我来说"享受时候的品牌。"时针跳跃，针停止，装入轮盘赌，享受流逝的时间，是有讴歌人生吧的正面的哲学的品牌。
Text：Tetsuo Shinoda Photos：Yoshinori Eto Edit：Yuka Okada
Ginza is among the world’s rare watch districts. In addition to luxury maisons and brand boutiques, it’s home to official watch retailers who carry the finest timepieces and stores renowned for antique watches. While the district itself offers every kind of watch imaginable, GINZA SIX has a different flavor: It’s home to unique watch stores that choose to emphasize timepieces as experience and enjoyment. The world is said to be shifting from the consumption of things to the consumption of experiences. GINZA SIX offers both.
The first store I visit is located on the sixth floor, where the renowned Ginza Tsutaya Books is located. Watch aficionados will make a beeline to one particular part of this bookstore, the RICHARD MILLE LIFESTYLE LABORATORY. Richard Mille is a high-end watch brand that produces exclusively timepieces priced in the tens of millions of yen. This store is a promotional location for the brand; it’s not an actual store, as such, selling watches. Rather, it’s the only place anywhere dedicated to announcing Richard Mille events and activities around the world.
Richard Mille’s sponsorships in sports like tennis, athletics, F1, and golf are characterized by the concept of family relationship with athletes. The brand also promotes automotive events and modern art. The role of the Lifestyle Laboratory is to spread the word about the brand’s diverse activities in these and other spheres. On the day of my visit, I see a display for the Le Mans Classic, a classic car race hosted by the brand and for which it serves as the principal sponsor. The event goes back to M. Richard Mille, the founder of the brand and a world-renowned collector of classic cars. I’ve actually visited his home in France, where he has several dozen famous cars stored in barn converted into a garage. Perhaps what surprised me most was that he drove a Lancia Stratos, a really well-known car, to go buy bread. The helmet box in the door, he remarked, had the perfect dimensions for storing a baguette. The luxury and exclusiveness of this lifestyle stunned me.
This display, apparently, was scheduled to give way to one on golf in a few days. This is the ideal place to get a feel for the brand’s energy and the frontlines of its activities. If you should actually want to buy a watch, you can head to the two boutiques nearby (I heard some have actually purchased a watch in this way.)
My next stop is the CITIZEN FLAGSHIP STORE TOKYO, back on the first floor. The store is located at the intersection of Mihara Street and Kojunsha Street. Its layout is such that it can’t be accessed directly from inside GINZA SIX. But this actually gives the spacious store a relaxed atmosphere. A big draw of this location is that visitors are welcome to get leisurely accounts of the watches.
The store sells not just Citizen-branded watches, but foreign watch brands owned by the company. Growing increasingly global, the Citizen Group in fact offers a wide range of watches, including well-respected Swiss and American brands.
What catches my eye is Arnold & Son. In fact, this is the marque’s only brand boutique in the world. With roots in England at the end of the 18th century, the brand inherits the watch-making knowhow acquired by John Arnold and his son, who established a lucrative enterprise mass-producing high-precision maritime watches for use on board ships.
A unique characteristic of Arnold & Son is that each model has its own specially-designed movement. The mechanism and design are in perfect harmony. My love for details like this is what makes me a devoted timepiece fan. And because the watches are rare, with only 700-800 produced each year, the opportunity to handle and examine them in this way is priceless.
This is the Globetrotter, a new product for this year (1,780,000 yen; all prices listed before tax). It features a half-globe that rotates once every 24 hours and displays the current time at different locations around the world. It incorporates a unique and creative mechanism. It’s really satisfying.
I take the elevator next to Citizen to the second floor to my final destination: FRANCK MULLER GENEVE. Among those who don’t know that much about watches, Franck Muller is known as a watch brand associated with exquisite designs. For watch enthusiasts, the brand is known for its numerous complications. For me, it’s a brand that lets me enjoy time. On certain watches, the hands jump or stop. Others replicate a roulette wheel. The brand is based on a positive philosophy: to mark and enjoy the passage of time and to celebrate life.
Here I’d like to draw your attention to the home collection corner (Franck Muller Future Form) at the back of the store.
Franck Muller promotes its philosophy of enjoying time while focusing on its home collection (a range of products for use in the home) as a means of enhancing time spent relaxing at home. The products can also be purchased online, but here you can view almost the entire collection. It’s the only place anywhere in the world where you can do so.
The items feature the iconic Byzantine numerals featured on the watches, allowing anyone to tell they’re from Franck Muller. This is apparently also making them popular gifts. Since I’m on the lookout for something to give to a friend who just got married, I checked out this champagne glass (17,000 yen). The numerals are sandblasted into the glass.
There are, of course, many men’s and ladies’ watches here. But also on display are valuable watches of complications you would never encounter at an ordinary watch store.
This Giga Tourbillon I spot sells for a cool 31 million yen! The Tourbillon mechanism involves the revolution of all the escapement parts to cancel out the effects of gravity, something quite a few people find endlessly fascinating. This model is of the skeleton type, in which the entire movement is visible, a design choice that makes production and assembly incredibly challenging. A glimpse of such a rare watch is yet another special experience. Handling watches at this stratospheric level takes place in a VIP room at the back. I take advantage of the perks of being on assignment to take a look inside this VIP room, where I’m served the brand’s famous marrons glacés and champagne.
At the end of my visit, I did some shopping at the Franck Muller patisserie, which is attached to the store. I will give what I buy as a gift for the people I meet for business purposes, much to their delight, as always.
Mechanical watches use gears and springs to track the passage of time, the sense of which emerges for us from the movements of the sun and the moon. They are perhaps the most important devices devised by humankind and provide enjoyment not just as fashion articles, but as a source of knowledge. GINZA SIX is the place to go to satisfy intellectual curiosity about timepieces—a place to find still more answers to the question, “What is time?”
Text: Tetsuo Shinoda Photos: Yoshinori Eto Edit: Yuka Okada
"青少年的圣经"事情讲谈社经过"Hot Dog、PRESS"独立。在超过40的媒体计划钟表文章，从以钟表为专业的杂志执笔时尚杂志，商务杂志。是完成钟表专科学校的实践派，并且也在年纪进行几回瑞士采访。"取得成功的人为什么被对书籍uburo的钟表"吸引有。正在Instagram GINZASIX_OFFICIAL传播