GINZA SIX EDITORS
时尚、珠宝&手表、生活方式、美容、食品…
精通各种类型的个性丰富的编辑们,在GINZA SIX上闲逛
记述走路发现的乐趣。
作为生活方式的时尚被编辑得很好呢 Thoughtful Arrangements of Fashion as Lifestyle
去向淳
GINZA SIX EDITORS Vol.3(Men’s Fashion)
以前,在某电视节目中看到过脑科学家曾说过“吃好吃的东西和接触到漂亮的设计时,开心的大脑是同一个部分”。虽然有着“意外”的心情,但另一方面也有“原来如此”的分歧。…。食物和时尚都是一样的,让人再次感受到生活的充实,那么从某种意义上来说,以美食的视角来享受时尚也是新鲜的。在这一点上,GINZA SIX的阵容让人赞不绝口。不仅种类繁多,而且严格挑选了演出丰富的生活方式所必需的品牌。就算不太了解时尚,只要绕过这里转就OK了。饭菜也很完美。
首先是五楼的巴布尔。无论哪一个都是很棒的店,所以选择起来很辛苦,但是这个秋冬流行英国风格的古典音乐(倒不如说有点大叔的感觉)是流行的。虽然很久以前就很受欢迎,但还是想再次关注的品牌。
为了在北海恶劣的天气下工作的渔夫等工人,制作了用蜡的布料制成的结实且防水性的衣服,这就是品牌的起源。虽然是坚固的实用服装,但总觉得有些绅士的帅气,这不愧是英国品牌。和美国的户外品牌不一样。
我想也有人不擅长渗入蜡的质地感,但是和以前相比,蜡多洛斯也在进化,黏糊糊的感觉和味道都很轻,而且阵容中也有使用不蜡的面料。而且这里是全阵容齐全的店,所以除了衬衫和绗缝的夹克等使用了蜡多洛杉矶以外的产品也很丰富。
因为有这样的道具,所以和爱犬一起也不错。最近露营等户外活动很受欢迎,这样的场景也很适合巴布尔的产品。这是一家可以充分利用生活方式的商店。
接着是位于3楼的3.1菲利普林。是参加纽约时装展的品牌。虽然被定位为所谓的模式品牌,但我个人喜欢的是时尚口才,却能感受到其表现方式的真实感。文章开头说了美食的话,如果说不是法国也不是意大利,而是纽约式的话,能传达出那种语气吗。
照片上的特征是短袖上衣,袖子稍微长一点是其特征。展现出时尚的平衡感。照片下面是贝尔特德的白牛仔裤。棉纱很宽,下摆很清爽。穿起来就知道了,这个轮廓很好。身材也很好。总的来说,虽然个性很强,但是搭配起来很方便。手上的牛仔裤、牛仔裤、T恤等也很容易搭配,只要加入一点就能展现出时尚感。我自己也喜欢简单的搭配,但如果只是无可挑剔的话就无聊了。3.1菲利普林的衣服非常可靠。
另外,这家店的特征是,将日本阿尔蒂桑的活性化作为概念之一。现在正在和常年受到京都老字号烹饪料理店和旅馆等喜爱的桶屋、中川木工艺展开合作。介绍了以桶为基础的桌子、汤匙、盘子等。与日本文化相结合的提案也很有趣。因为对象不定期发生变化,所以很多人都很期待。
最后想介绍的是5楼的雪峰移动电话。虽然和时尚划清界限,但还是一定要介绍的店。说到雪峰,给人一种展开帐篷和齿轮等户外品牌的印象,但不只是这些。这是一个拥有自然与人、人与人连接,通过户外活动创造生活价值的理念的品牌。
这是以与建筑师隈研吾合作而成的移动住宅“住箱-JYUBAKO-”(照片上)为轴心的世界第一家概念商店。我也是喜欢野营的人,经常在日常生活中使用实用性高的户外用品。因此,我对这个提案非常有共鸣,最重要的是雪峰的提案既精炼又有时代感。即使不喜欢户外活动,也请一定要去看看。
不仅仅是每个目的商店都齐备,绕一圈就会发现新的发现,那里也有一贯充实生活方式的提示。在这个馆转了一圈之后,对于丰富生活方式留下积极动力的,大概不只是我一个人。
Text:Jun Namekata [The VOICE] Photos:Yuichi Sugita Edit:Yuka Okada
I was watching a television program in which a neuroscientist said that the same part of your brain reacts to feeling delight when you eat delicious food or touch good design. I found that unexpected—at the same time, it made a lot of sense. It renewed my appreciation for the fact that both food and fashion equally enhance your life. If that’s the case, I think a fresh take on fashion would be to approach it from a gourmet standpoint. In this sense, GINZA SIX has a lineup certain to wow any food connoisseur. The variety is extensive, but it’s not just that: There’s a thoughtful selection of the brands you need to orchestrate an enriched lifestyle. Even if you don’t really know fashion, it helps just to come in and walk around. And the settings are wonderful.
Let’s start at Barbour on the fifth floor. With all the great stores here, it’s hard for me to choose. But this fall and winter, the trend is classic English style (which means a hint of the distinguished gentleman). This brand’s been popular forever, but it’s worth yet another look.
A long time ago, Barbour produced durable, waterproof clothing made of waxed fabrics for fishermen and other laborers working in the harsh conditions of the North Sea. Tough, practical, but with a gentlemanly charm is the distinct characteristic of this English brand. That’s a striking contrast to American outdoor brands.
Some of you may not necessarily like the feel of waxed fabrics. But these fabrics have evolved, and they’re less sticky and odorous than you might remember. In addition, Barbour offers outerwear made of nonwaxed fabrics as well. The store here features the full lineup of products, including an extensive selection of nonwaxed products like shirts and quilted jackets.
The store also has items like this. Maybe coordinating something for you and your dog would be fun. Camping and other outdoor activities have been popular lately, and Barbour products are perfect no matter what you’re doing. It’s a store that meets the needs of your overall lifestyle.
Next, on the third floor, I go to 3.1 Phillip Lim, a brand that participates in New York Fashion Week. It’s generally considered a high-fashion brand. My personal take is that, while it’s fashion-conscious, the mode of expression is grounded in reality. I mentioned above the connection to fine food; you sense from this brand a New York flavor, rather than, say, France or Italy.
The upper photo shows a short-sleeved top made of sweatshirt fabric but with slightly longer sleeves. It strikes a very stylish balance. The lower photo highlights a pair of belted white jeans. They’re wide in the thighs, but with a nicely tapered hem. When you put them on, then you can really tell: the lines are great. The effect is very stylish. Overall, the brand offers a great deal of personality, but it’s also very easy to coordinate. It’s simple to coordinate these items with stuff you already have: jeans, chinos, T-shirts, and so on. Adding even a single item assures a good style. I personally like to coordinate somewhat simply; the difficulty itself to me is that I don’t like it to be bland and innocuous. The clothes at 3.1 Phillip Lim are very dependable in this regard.
The store also incorporates another interesting concept to help revitalize traditional Japanese craftsmanship. It currently has on display a project with Nakagawa Mokkogei, a cooper that long served Kyoto’s old established restaurants and inns. Here, you find tables, spoons, dishware, and more, based on oke (wooden bucket or tub). The products that deftly incorporate Japanese traditional elements are also quite interesting. The projects change at random intervals. I’ve heard that more than a few people look forward to what’s next.
Lastly, let’s take a look at Snow Peak Mobile on the fifth floor. This isn’t fashion, but I really want to tell you about this store. You probably know Snow Peak as an outdoor brand with tents, camping gear, and other such products—but there’s more. The brand concept is to connect people to nature and to one another, to create life value through the outdoors.
It’s the world’s first store centered on the Jyubako (“living box”) mobile home, created in collaboration with architect Kengo Kuma. I’m someone who likes camping, and I’m always using the brand’s highly functional outdoor products. So, I’m very excited about this concept. Above all, Snow Peak products are sophisticated and contemporary. Even if you’re not a fan of the outdoors in general, this is a store you’ll definitely want to check out.
The stores at GINZA SIX are typically arranged around specific purposes. But if you just walk around, you’re bound to make inspiring discoveries that suggest what you might want to add to your own life. I’m sure I’m not alone in feeling positive motivation for further enriching how I live after walking around the complex.
Author: Jun Namekata (The VOICE) Photographer: Yuichi Sugita Editor: Yuka Okada
去向淳
编辑制片人。经营着以时尚杂志和商品目录为中心一边担任编辑,一边进行品牌Ond Media的制作、宣传活动的企划提案的公司CATALDESIGN。从时尚的角度出发,提出了充实生活方式的措施。
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