能找到什么特别的地方 – GINZA SIX | GSIX | 银扎西克斯

GINZA SIX EDITORS

时尚、珠宝&手表、生活方式、美容、食品…
精通各种类型的个性丰富的编辑们,在GINZA SIX上闲逛
记述走路发现的乐趣。

田中杏子

GINZA SIX EDITORS Vol.17（Women’s Fashion）

成为话题的GINZA SIX,在《Numéro TOKYO》中也有很多平时受到关照的品牌店铺。在这样的情况下,这次我们挑选了3家味道不同的家,到处闲逛。

首先,面向脚的是精品店“PARIGOT”。以前在丸之内店举行的造型师佑真朋树先生的脱口秀上被邀请过,那个时候也强烈感受到的是,在不是流行品牌聚集的地方,脚踏实地的商品,和其他的精品店明显划清界限就是这样。为什么? “PARIGOT”从广岛县尾道开始,在福山、广岛市内、冈山和松山也扩大了商店,几年前做好了充分的准备进入了东京。在这样踏实的步伐中,正因为是面对顾客真实需求的选择,才能找到想要的东西。

顺便说一下,这一天,被鲜艳的发色所吸引,不由得购买的是PARIGOT原创的Prits裙。试穿之后,到处犹豫是红色还是粉色,结果买了后者,问了价格,结果还是13000日元! 买两种颜色也不会对钱包造成很大负担。

用高价的豪华品牌购买这种鲜艳色彩可能需要一些勇气,但我喜欢不要拘泥于品牌名,而是以休闲的价格带来装点时尚的商品。

除此之外,还有给女性朋友和部下的礼物让人高兴的小耳环和耳环从2000日元左右开始(我买了双耳和单耳都能享受的耳环),在GINZA SIX店特设的牛仔布柜台发现了“AALTO”的前锋牛仔布(39000日元以下全部不含税价格),也是像我这样更喜欢牛仔裤的一个。

接着访问的是“ebure”。2017年春天刚正式开始的新品牌,GINZA SIX店是1号店,前几天第一次去展览会,被优质的素材和图案的优秀吓了一跳。

实际穿的话,正如您所看到的那样,都是以基础为基础,让成熟女性的身体变美、立体感的衣服。问的话,设计师是女性也是可以理解的。而且,对于讲究的做法,价格是良心的。比如试穿的格子夹克是95000日元,裙子是32000日元。不得不感受到企业的努力。

店内若无其事地放置着的照片显示了Inhouse的艺术负责人自己拍摄的符合品牌印象的照片,这样的大人的立场就那样放着顾客层和服装的制作也是相通的。

最后顺路去的是“KENZO”。GINZA SIX店是活用了馆规模感的旗舰店,开业时举行的开幕活动,作为NuméroTOKYO进行了合作。

这里是象征KENZO的老虎主题闪闪发光的圣诞节限定胶囊收藏品、童装(虽然店里没有排队,但是向工作人员提出要求的话,会从里面拿出来)、儿童尺寸的背包(JPY¥23,000)。其实我10岁的女儿也是KENZO老虎教练的爱用者。如果我再年轻一点的话,我也想尝试一下(笑)。

顺便说一下,现在的创意总监乌贝尔特·里昂和卡罗尔·林两人所创造的KENZO,一边继承高田贤三先生的档案和对日本的眼神,一边与现在的时代和气氛建立了良好的关系。例如,在2017年9月举行的巴黎时尚周中,兰威的肖会场成为广岛神乐团饰演的八岐大蛇的舞台,不仅给我们,也给全世界的编辑带来了意想不到的FUN。

另外,除了这次访问的3家店之外,餐具、发饰、室内装饰小物件,从时尚到生活方式,抓住我心的品牌鳞次栉比。GINZA SIX是一个无论是流行还是经典都非常喜欢的大人,能够再次遇到令人兴奋的衣服和物品的地方。这是一个让大家一定要去看看的地方。

Text：Ako Tanaka Photos：Wataru Fukaya Edit：Yuka Okada

GINZA SIX has been in the spotlight recently. A good number of the brands Numéro TOKYO regularly interacts with operate boutiques here. My wanderings today take me to three of them, each with its own distinct style and sensibility.

My first stop is the mixed-label boutique PARIGOT. Previously, I was invited to a public discussion with stylist Tomoki Sukezane at the Marunouchi PARIGOT. On that occasion, I got the strong sense that the boutique is very grounded—that it doesn’t simply collect trendy brands but draws a clear line between itself and other mixed-label boutiques. That’s because PARIGOT got its start in Onomichi, Hiroshima Prefecture, biding its time, expanding in Fukuyama and Hiroshima and in Okayama and Matsuyama, before venturing into the Tokyo market a few years ago. At a boutique like this, one that’s made steady progress while working to meet the real needs of its customers, you’re almost certain to find something you want.

Incidentally, captivated by the vivid colors, I bought a pleated skirt, an original PARIGOT item. As I tried it on, I went back and forth on the color—red or pink, pink or red—but ultimately chose pink. When I asked for the price, I learned it cost only 13,000 yen! Even buying two wouldn’t set you back all that much.

Perhaps it takes a bit of courage to buy a high-priced luxury brand in such vivid colors. But I don’t go by the brand name alone. I like to include items that accentuate my style in the more casual price range.

Also offered here are earrings and other accessories starting in the 2,000 yen range. They make delightful gifts for your women friends and colleagues. (I bought some earrings that can be worn on one or both ears.) The GINZA SIX boutique has a special denim area, too, where I found pleated-front jeans from AALTO (39,000 yen; all prices given are before tax), another pair denim lovers like me would love to have.

Next, I visit Ebure, a new brand whose full-scale launch was in spring of 2017. The GINZA SIX boutique is its first store. When I visited the brand’s exhibition the first time a few days ago, I was struck by the high-quality materials and the excellence of the patterns.

When I try something on, as you can see, while fundamentally basic, it turns out it fits an adult woman’s body beautifully. The forms have a three-dimensional quality. Almost all the items are like this. When I inquire, I’m told the designer is a woman, which I could certainly have guessed. Moreover, despite the meticulous tailoring, the prices are reasonable. For example, a plaid jacket is 95,000 yen. A skirt is 32,000 yen. You can tell the company is working hard.

The unobtrusive photographs placed here and there inside the boutique were personally taken by the in-house art coordinator to match the brand’s image. I think this mature, toned-down stance is also shared with the brand’s customer profile and its approach to making clothes.

My last stop today is KENZO. Its GINZA SIX store is its flagship, and it makes the most of the large scale of the complex. The opening event was a joint effort with Numéro TOKYO.

I check the limited Christmas season capsule collection, children’s clothing (not displayed, but available in the rear—ask a store staff member) and kids-size backpacks (23,000 yen). All feature a sparkling tiger motif, the symbol of the KENZO brand. My 10-year-old daughter loves KENZO’s tiger trainer. If I were a little younger, I might want to try one, too!

Incidentally, the current KENZO, the product of its two creative directors, Humberto Leon and Carol Lim, inherits the archive of Kenzo Takada and his take on Japan. But I feel like they’re crafting a new relationship with contemporary trends and moods. For example, at Paris Fashion Week this past September, the runway venue became the stage for an Eight-Headed Dragon performance by a Kagura theater group from Hiroshima, providing a little added fun not just for the Japan contingent but also for editors from all over the world.

GINZA SIX is full of brands that capture the heart beyond the three boutiques I visited today. It offers everything from dishware and hair accessories to home décor. For adults like me, who know all the trends and the standards, it’s a place where we can once again experience the excitement of coming across a great find in clothing or something else.

Text：Ako Tanaka　Photos：Wataru Fukaya　Edit：Yuka Okada

田中杏子

《Numéro TOKYO》主编。时尚造型师。高中毕业后,1985年单身赴意大利米兰。在设计学校学习设计和模式等时尚,经过当地造型师和时尚编辑的助手,1991年回国。经过《流行通信》、《ELLE JAPON》的合同造型师,从《VOGUE NIPPON(现在的VOGUE JAPAN)》创刊时开始作为时尚编辑参加。2007年『Numéro TOKYO』创刊。除了主编业务之外,还进行同杂志时尚页面的造型、其他品牌的顾问和指导等。著有《AKO’S FASHION BOOK》(畅销书)。

Instagram GINZASIXOFFICIAL发布中