GINZA SIX EDITORS
时尚、珠宝&手表、生活方式、美容、食品…
精通各种类型的个性丰富的编辑们,在GINZA SIX上闲逛
记述走路发现的乐趣。
广阔的空间正是GINZA SIX的魅力所在。 Selection and Accessibility: The Appeal of GINZA SIX
广田雅将
GINZA SIX EDITORS Vol.22(Jewelry&Watch)
银座地区众多名店铺林立。那么,硬要去GINZA SIX的理由是什么呢?银座特有的商品齐全,加上乍一看也能靠近的空间,有着其他独一无二的个性。从不像高级钟表店一样容易进入的劳力士和肖帕尔的时装店,试着揭开GINZA SIX的魅力。
位于1楼的劳力士布料克莱斯西亚GINZA SIX店是日本屈指可数的库存的劳力士专卖店。在总计230平方米的楼层,从体育模型到高端日间,经常拥有800多个库存。15名工作人员都是拥有劳力士知识的专家。
能够证明空间宽广的是劳力士“Dayto”和“Dayst”等丰富的库存。在莱克西亚GINZA SIX店,基本的模型非常齐全。“劳力士有着细微的差别。”。像这样的模型一样排列在一起的店很少有吧。
这里有着宽广的莱克西亚GINZA SIX店,那里有很多高端的模特。金色和白金制的“Daydayto”是劳力士旗舰收藏。和戴特一样,排列数量的店不多,但是在莱克西亚GINZA SIX店,经常会有很多库存。到这里就没有买到的模特,数量都是齐全的。
莱克西亚在银座开一号店以来,历经10年以上的时间,一直专注于劳力士,工作人员的知识水平也非常高。位置好,商品齐全,接待客人好的话,周末有1800名客人来也是可以理解的。
和莱克西亚一样位于1楼的是肖帕克式GINZA SIX店。在约70平方米的店内,以女士手表和珠宝为首,还有本公司生产的机械式手表等各种各样的阵容。这家店最有趣的是男士手表的数量齐全。作为珠宝而出名的挎包,男性用的手表也很出色。虽然生产数量很少,但是在这种直营店里可以看到稀有的模型。
肖帕尔的最高峰是搭载了本公司生产运动的L.U.C收藏品。这是其中杰作的呼声很高的L.U.C库洛。通过放置4个香箱,实现了约9天的长时间的能量保留。在日本只有几家店铺才能看到的模特,在肖帕克GINZA SIX店也是理所当然的。
这是L.U.C的基础模型,XP系。优秀的运动的制作就那样,把盒子做成不锈钢来抑制价格带。该店汇集了世界罕见的豌豆。正如工作人员所说的那样,“首先让对方摸摸是很重要的”,虽然是高强度的,但是不用准备就能试穿也是其魅力所在。
Text:Masayuki Hirota Photos:Ryotaro Horiuchi Edit:Yuka Okada
The Ginza district features many notable stores, so why go to GINZA SIX? Because it’s unique. It offers the extensive product selection Ginza is known for, but it’s also accessible so that a newcomer can drop in. Let’s unpack the appeal of GINZA SIX as we explore the Rolex and Chopard boutiques, which welcome shoppers in a way not all luxury timepiece retailers do.
Located on the first floor, the Rolex Boutique Lexia GINZA SIX is a Rolex specialty store with one of the largest inventories in Japan. A sales floor of 230 square meters has over 800 watches on display at any given time, ranging from sports models to the high-end Day-Date. All 15 of the boutique’s staff are Rolex experts.
An extensive inventory of Rolex’s Date and Datejust timepieces attests to the wide selection. Lexia GINZA SIX offers versions of basic models one doesn’t encounter just anywhere. “Rolex watches differ in subtle ways,” I’m told. “You need to look and compare.” It’s rare for a store or boutique to have so many different versions of this model on display.
The extensive selection at Lexia GINZA SIX also means many high-end models are on display. The gold and platinum Day-Date watches represent Rolex’s flagship line. Few stores display many models of the Day-Date, as well as Date, but Lexia GINZA SIX always has a large number on hand. There’s virtually no model you wouldn’t find here.
For more than 10 years, since opening its first boutique in Ginza, Lexia has focused exclusively on Rolex. This means the staff is extremely knowledgeable. The location’s great, the selection is great, and the customer service is excellent. All in all, it’s quite clear to me why the boutique sees some 1,800 customers on weekends.
Like Lexia, Chopard Boutique GINZA SIX is located on the first floor. In this approximately 70-square-meter boutique, you’ll find an extensive lineup of everything from women’s watches and jewelry to the company’s own mechanical watches. What’s especially interesting about the boutique is its selection of men’s watches. Chopard, a well-known jeweler, also offers outstanding men’s timepieces. This directly managed boutique offers a surprisingly broad range of hard-to-find limited production models.
Chopard’s pinnacle is the L.U.C. collection of timepieces, which feature the company’s proprietary movement. The collection includes the L.U.C Quattro, a watch that’s been hailed as a masterpiece. The four barrels of this watch provide an extended power reserve of approximately nine days. Naturally, at Chopard Boutique GINZA SIX, you’ll find models available only at a handful of other stores in Japan.
The XP series represent the basic L.U.C. models. These watches incorporate the same outstanding movement as more costly models. The case is stainless steel, which helps lower the price point. The boutique also features many timepieces that would be considered rare anywhere. “The important thing is how the watch feels in your hand,” says a staff member. I find myself in agreement. Despite representing a high jewelry brand, the boutique invites shoppers to relaxedly try on the watches, an aspect I find appealing.
Text:Masayuki Hirota Photos:Ryotaro Horiuchi Edit:Yuka Okada
广田雅将
手表记者。手表专刊《克罗诺斯》日本版主编。合著有《爱科尼克和平肖像名机30》、《日本女仆图鲁比昂》。监修书中写着“买超过100万日元的高级手表的男人是笨蛋吗?”等等。
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2018.01.15 UP